Emotional And Rational Appeals :: essays research papers

Emotional and lucid AppealsAbstractIn many studies, data has been led to nominate that rational passs mayencourage the generation of content based cognitive responses and lead toattitudes heavily influenced by these cognitions. Studies know also led tosuggest that race in negative moods are affected by the quality of persuasivemessages. Using manipulations techniques, bad mood may result in a variedinterpretation of anything from a verbal argument to a literal message. Eventhough most studies indicate that good mood manipulations may not have that mucheffect on ones perception of a scenario, further investigation may do away withthat theory.Persuasion in Response to Emotional and Rational AppealsMuch research has been done to try and indicate that emotional appealsmay influence attitude change. The other side of looking at the spectrum is thatrational appeals may do likewise (e.g., Rosselli Francine Skelly, John J.Mackie, Diane M, 1995). In one study conducted at the Universi ty of Californiaat Santa Barbara, 184 students received partial course credit in deteriorate fortheir participation. Subjects in the experiment were assigned to the cells of a2(positive or neutral mood) x 2(emotional or rational message type) x 2(strongor weak argument quality). Subjects were in groups of two to six.After this step was established, eight messages in approximately equallength were developed. Each message contained six arguments that were either infavor or against using animals for research purposes. Rational and emotionalwere used in nature and strong and weak were used in quality. In the procedureof the experiment, subjects participated in an observational session thatincluded several tasks that were not directly related to the study. The firsttest included a survey of the subjects attitudes toward animal testing. Afterthis was completed, subjects read a persuasive message, then responded toquestions concerning the topic of animal research, and fin anyy completed itemsdesigned to check the effectiveness of the manipulations.After checking the analysis, indications showed that there was noeffects for gender. To add to this, responses to all manipulation check measureswere entered into one of four separate groups between subjects analyses ofvariance (ANOVAs). When looking at the message type, the data had revealed theexpected main effect for message type, F(1, 65) = 33.44. p