Australian Wine Industry Essay Example for Free

Australian Wine Industry EssayIn addition, this trend is enforced by a global deliverance with increasing free trade, international business collaboration, strategic alliances and a global currency. Geographically Australia is well situated to capitalise on the Asian boom and vino meets the Asian demand for Western style products. As for the domestic market, despite the fact that there has been minimal focus on developing new vino-coloured consumers during the last ten years, domestic sales have continued to expand in entertain earlier than volume.Population growth in prime wine consuming age groups, the emerging generation who has liberal up with wine consumption, the changing demographic profile of the Australian population, growth in the dining emerge market, increasing popularity of the Mediterranean diet, tourism growth and the quest for more individualised beverage experiences are real opportunities exist for increasing domestic wine consumption. 1. 1. 2 Economic conditions Although a decline in the value of the Australian dollar inhibits profitability and the ability of Australian winemakers to hit key price oints, it helps to stimulate the new(prenominal) countries to import Australian wine because of lower price Increase in demand for wine may be attributed to the following economic factors changing living standard, changes in the relative price of wine to new(prenominal) goods and services, the introduction of fringe benefits tax and the modification of sales tax to wine and other beverages. 1. 1. 3 kind and cultural trends Although nowadays, there is a strong trend away from alcohol beverages and alcohol consumption, quality add-in wine still be a optite one for consumers.The image of a man po bow wine, bottles to bottles until get drunk is no longer seen. People do not drink wine in quantity but prefer quality alcohol. Sales in cask wine decline whereas lettuce in bottled semi-premium or premium wine increase. The reason for t his can be explained by Quality table wine has its own image and status, engenders high consumer involvement, provides variety, and has a range of flavour complexity. It is therefore a stronger pick to other non-alcoholic beverages (soft drinks, bottled water, fruit drinks and coffee) than is beer or spirits. Quality wine has acknowledged health attributes. Recent research showed its personal effects in reducing cardio vascular disease. People look for more spiritual meaning in their lives. They favour healthy products, healthy lifestyle and show environmental concerns. Media, advertising, transparency, and openness in marketing. Many of these trends favour the Australian wine application. Wine will meet the future consumers demand for individualised, customised products which are natural, environmentally friendly and healthy. 1. 1. 4 Political and legal forcesThe Australian wine industry has set a target to be the worlds most influential and profitable wine producer in the Year 2025. It is supported by government in terms of providing a positive investment climate and facilitation infrastructure. Taxation Certainty in the retention of the veritable taxation level and structure for wine and brandy Review the method for valuing trading stock, particularly the maturation of wine stocks geared to premium wine production Maintain the current vineyard depreciation provisions modify other taxation provisions which inhibit growth or prejudice quality.Facilitation Maintain support for industry research and development Enhance support for wine export promotion Upgrade Government contributions to educational activity and to strategic data collection Continue the commitment to industrys pro market self regulation call for appropriate water access and pricing policies. 1. 1. 5 Technology Technology is of vital importance to Australia wine industry. It can help to improve productivity, economic of scale, efficiency and quality of products. In addition, the industry is also strongly committed to environmentally friendly production.